Sovaye was founded by Swiss designer Jessica Kovacs in 2020. With over 10 years experience in the textile business she understands the customer's needs.

We believe in the power of women and the power of making dreams come true. Jessica has been commuting between Switzerland and Turkey since she‘s 17 years old: „For me the most inspiring thing about Istanbul is that young people are brave enough to believe they can achieve whatever they dream of. Being surrounded by so many young talented people in different sectors like art, fashion and media definitely changed my life forever - I think that's the environment we should all be around”

We offer a luxury shopping experience with the latest fashion trends at the most affordable prices - all wisely chosen and styled by Jessica herself. Our weekly drops are either exported from Turkey or designed and produced by Jessica and her team in their own studio.

So the idea, next to her ready-to-wear label „jbyjk“, was not only to create a fashion label, but also a network where young designers and brands can both give and receive support from one another.

On our weekly blogpost #SovayeStories you will be introduced to our designers. In addition, you can read about fashion, our favourite spots around the globe and empowerment stories about people, life and business.

P.S. We are happy and excited to also support Turkish designers all over Europe on