The most important for us was, to showcase you different clothing brands from all around the world. Bringing a completely new vibe to Zurich was our Mission!

By visiting our Sovaye Pop Up Store you will not only find incredible Swiss and Turkish Designers but also experience a whole new shopping experience with our talented team of stylists helping you find the perfect look for any occasion.

Sovaye Pop Up Store

Its all about THE WOMEN!

Lots of fashionable fashion dresses, sexy women dresses, party dresses and everyday dresses. At our Sovaye Pop Up Store you will find a look to stand out at every event. Shop our variety of Clothes, Tops, Dresses, Skirts, Pants, Jackets and much more! Lots of comfy loungewear sets will also welcome you, especially now in the cold winter season, cozy to stay at home but cool enough to wear under a cool oversized coat or jacket.


Supporting other young designers, has been close to our hearts. We want you to find all kind of di
fferent clothes and different women clothing brands in our pop up that you haven’t seen elsewhere before.

By having weekly new in’s we keep being di
fferent and deliver you the newest trends from today. Inspired by today’s fashion, art and travel we are dressing up lots of influencers, models and celebrities. We are not only a clothing store we are a community! We love to show you the newest trends, worn by influencers, celebs and models and love to show you how to style them!

What else is important for a women’s clothing store? The mood!

With our Sovaye Pop Up its very easy to just come stop by have a co
ffee and just get inspired. Since we have started as a online women’s clothing store, we also love the fact that finally you can come to our clothing store in person, we can meet each other and finally you are able to touch the clothes, touch our quality fabrics and try on your favourite fashionable pieces which you maybe have been spotted online before or have seen on an influencer! Its amazing to come, try the clothes on and see what fits your style and body the most. Currently we have over 10 swiss designers and a variety of Turkish designers which you have never seen before! Being unique was also our goal. Some of our women’s clothing are very limited and sometimes even available only one time!

Sovaye Pop Up Store

The Location is irreplaceable! Just next to Jelmoli Department Store, right at the entrance of the parking garage you will find us so near to you whenever you are in the city just drinking coffee or shopping! And if you are too lazy to leave your house just check out our online dresses and online store at

Grewing up in Zurich made me realize how we don’t have cool, fancy, affordable clothing stores near us like we do have abroad. By opening this small place, a dream has come true! For us it was also important to come to our clothing store and find an outfit from a-z. Thats why we have a wide range of jewelry and accessories ready for you as well. Shoes and bags as well! I know we all love when we can just go to one store and find the complete look from a-z in a min! To have a wonderful atmosphere and offer that kind of service for our customers has always been a high priority for us.

Visit our online store or simply come visit us at our Sovaye Pop Up Clothing Store for women at Steinmühleplatz 1 in 8001 Zurich!

We can’t wait to see you!

November 10, 2022 — Jessica Kovacs